SAM CRAIG

I'm Sam Craig. I'm a social media manager and content creator based in Lincoln, Nebraska. I'm currently designing and copywriting for social, web, email, signage and internal and external communications, daily A/B testing and automating email campaigns and monitoring metrics for KPI, CPC, EMV, CRM (really, if it has three letters and sounds jargony, I'm there). I'm constantly trying to find new ways to get our products out into the real world and into as many hands as possible, whether it's event planning, managing our street team or keeping the warehouse full of t-shirts, swag and premium items.

I cut my teeth in newsrooms where I've reported on a little bit of everything, from murders to missing kittens to the legal marijuana industry. I grew up in newsrooms in the San Francisco Bay Area and have spent my career working in various fields. I've worked freelance and full time for magazines, newspapers, public relations firms and newsletters.